Over the last year, DoubleClick has rolled out tools to encourage advertisers to build in HTML5, so you’re able to reach the widest possible audience across screens. To enhance the browsing experience for more people across more sites, DoubleClick Digital Marketing, DoubleClick Ad Exchange and the Google Display Network are now going 100% HTML5*.
It’s important to update your ads to HTML5 before these dates.
Advertisers who currently use display ads built in Flash in their campaigns have several easy ways to navigate the transition, ensuring your creative continues to reach people successfully. Read more here.
*Note: this update applies only to display ads; video ads built in Flash will not be impacted on these dates.Go Back