RTB = Real Response Time To Bidding Brief. Truly integrated Real Time Thinking from planning to execution.

Our AD Strategy team, hatched from ex-agency talent, recognises the importance of research and planning in programmatic media.
The AD Strategy approach combines the valued agency planning function with our trading desk experience, delivering strategies that translate directly into programmatic.


  • Display, Mobile, Rich Media and Video
  • Innovation in audience measurement that delivers effective reach and frequency
  • Optimal performance tactics
  • Beyond the click understanding of a marketer’s campaign goals.


  • Effective social media marketing to develop community engagement and enhance sentiment towards brand advertiser goals.
  • Native ads solution; amplify key content in an open marketplace against only the audiences you desire
  • Facebook, Twitter and LinkedIn.


  • SEM & SEO
  • Omnipresent strategies and optimiser tactics
  • Results-based performance
  • Multi-platform targeting across Google AdWords, Bing Ads and Baidu.

Lead Generation

  • 1.2 million leads generated each year
  • Targeting Insurance, Travel, Retail, Finance, FMCG, Entertainment, Sports and Education verticals
  • EDM amongst other tactics