RTB = Real Response Time To Bidding Brief. Truly integrated Real Time Thinking from planning to execution.
Our AD Strategy team, hatched from ex-agency talent, recognises the importance of research and planning in programmatic media.
The AD Strategy approach combines the valued agency planning function with our trading desk experience, delivering strategies that translate directly into programmatic.
Programmatic
Display, Mobile, Rich Media and Video
Innovation in audience measurement that delivers effective reach and frequency
Optimal performance tactics
Beyond the click understanding of a marketer’s campaign goals.
Social
Effective social media marketing to develop community engagement and enhance sentiment towards brand advertiser goals.
Native ads solution; amplify key content in an open marketplace against only the audiences you desire
Facebook, Twitter and LinkedIn.
Search
SEM & SEO
Omnipresent strategies and optimiser tactics
Results-based performance
Multi-platform targeting across Google AdWords, Bing Ads and Baidu.